Learn how Facebook Ads has been used by resorts all around the world to increase their incoming leads!
Travellers Beach Resort – Jamacia
What are they wanting to accomplish? Travellers Beach wants to show they have the best rate guaranteed for their resort.
What did they do well?
They used great images showcasing the resort and also used Carousel ads to showcase more images What can be improved on? They could explain more about their offer and the resort itself by using ad copy that talks about how good their resort is and some reviews.
The Ocean Club – Bahamas
What are they wanting to accomplish? The Ocean Club is trying to attract customers using their tropical location and a “Complimentary 4th night”.
What did they do well?
They have a good offer in the headline, and intriguing language referring to their resort at the “real Caribbean”. What can be improved on? They could reiterate the offer in the paragraph above the photo, and maybe expand on the location.
Mahekal Beach Resort – Mexico
What are they wanting to accomplish?
Mahekal Beach Resort was trying to entice their target audience with 35% off their “best rates”.
What did they do well?
Good placements of the offer in the headline & paragraph. They also used a video, which can help convert more clients.
What can be improved on?
Better images of the prepared meals may have been more interesting. They also could have arranged the paragraph a little better and spread some emojis throughout.
Napili Kai Beach Resort – Hawaii
What are they wanting to accomplish? Napili Kai Beach Resort is using the “Book bow for a free night” offer. One of their ads also explains some resort activities.
What did they do well?
They used a video on one of the ads, videos are shown to convert much more than photos. The headline is great, asking people to “book now” creates urgency.
What can be improved on? Including reviews from past clients can help push someone to buy.
Eau Palm Beach Resort – Palm Beach
What are they wanting to accomplish? Eau Palm Beach Resort is using their Dinner & Wine pairing that is prepared by their 5 star culinary team.
What did they do well?
A lot of information was provided about the meals. The headline & description below were awesome. What can be improved on? Better images of the prepared meals may have been more interesting. They also could have arranged the paragraph a little better and spread some emojis throughout.
Pelican Grand Beach Resort – Fort Lauderdale
What are they wanting to accomplish? Pelican Grand Beach Resort is using the allure of a warm spot by the pool. Claiming they have the “best rate guaranteed”.
What did they do well?
A lot of information was provided about the meals. The headline & description below were awesome. What can be improved on? Better images of the prepared meals may have been more interesting. They also could have arranged the paragraph a little better and spread some emojis throughout.
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