Digital Marketing

How to Run an Engaging Social Media Contest

Now comes the big question: Are social media contests an effective tool for brand marketing? Do the benefits of brand exposure and audience engagement outweigh the (sometimes substantial) financial expenses? Social media contests allow you to interact with your audience and grow it. Furthermore, people enjoy seeing brands give back to their loyal customers. Social […]

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11 Beach Resort Marketing Campaigns that Succeed

Your beach resort needs to run a successful marketing campaign. The hospitality industry is constantly evolving, one thing remains constant: resorts still need to market themselves effectively to attract guests and keep them coming back for more. So what exactly makes a successful resort marketing campaign? And how do you go about creating one that

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Promoting Benefits instead of Features to Increase Conversions

A majority of people think that features and benefits are one and the same. Though they have many similarities, there is a difference between them. Features vs. Benefits One of the most common mistakes that people make when promoting their beach resort is they focus too much on features, rather than benefits. The reason for

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10 Tips: Collaboration Marketing to Boost Your Bookings

What is collaboration or collaborative marketing? Collaboration or collaborative marketing is an approach to marketing that involves two or more companies working together to create a joint product or service. Reaching target audiences is the key objective of any business, but it can be difficult when you are competing with other resorts for attention and

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6 Common Mistakes That Drive Guests Away Before They Book

Every resort makes some of these common mistakes from time to time. But knowing which these are can help you avoid making this mistake or if you are doing this mistake, you can correct your marketing. Selling All The Time Is A Mistake Everyone realizes that your resort’s goal is to get customers to book

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