Social media sites are fast taking over the world if they haven’t already. The internet is a great place for businesses and individuals alike to share their ideas with the rest of the world. For many people, social media has become an integral part of everyday life. In fact, there are more than 2 billion active users on Facebook.
Facebook Inc. has become a powerful marketing tool for companies looking to reach out to potential clients. In fact, according to Hubspot, 93% of consumers trust recommendations from friends and family. That being said, it’s important to optimize your Facebook page. This ensures that your target audience sees your brand.
In this post, we will show you how to optimize your beach resort’s Facebook page so that you can get more likes, comments, shares, and conversions.
Create your beach resort’s Facebook Page
If you don’t have a Facebook page for your beach resort already, now is the time to create one. It only takes about 10 minutes to set up a Facebook page for your business or organization. You’ll be able to connect with your travelers and prospects in a much easier way.
It’s so simple and takes only a few clicks to start.
When starting a Facebook page, it’s critical to choose the correct type of page right away. Setting things up correctly the first time will improve the manner you deliver the message you’re trying to convey.
Choosing your Beach Resort’s Facebook Page Name
When it comes to proper optimization, choosing the ideal name for your Facebook Business Page is critical because you only get one chance to do so. It’s important to note that in Google’s perspective, the first word of your Facebook page title is the most important.
Your Page Name should simply be your business/brand name, or the name that users will likely search to find your business. This is why putting generic keywords into your page title won’t work. This makes it appear spammy, deterring visitors from being involved, let alone spreading your updates. You’ll need a memorable name that reflects your beach resort’s personality.
This is the true purpose of a Facebook Business Page.
Adding the Perfect Social Media Profile & Cover Photos
On your Facebook page, you should use photographs to generate brand consistency and show off your company’s personality.
Profile Photo
On PCs, your profile image is 170 x 170 pixels, while on smartphones, it is 128 x 128 pixels. On PCs, your cover photo is 820 x 312 pixels, while on smartphones, it is 640 x 360 pixels. Choose a profile photo that is immediately identifiable as your company and is consistent with your brand.
Cover Photo
Your cover photo should be consistent with your brand, but it can also be used to highlight a current promotion, campaign, or just more of your company’s personality. You have the option of using a video or slideshow cover.
All Business Pages now have access to Facebook cover videos and slideshows. These new sorts of covers are intended to assist businesses in creating more engaging interactions on their Page.
Your page cover is the primary way for visitors to learn about your brand. Leading with great, engaging, and on-brand creatives is important. The fact that 90 percent of consumers claim video helps them make shopping decisions should give you hope!
For businesses that wish to present a short film or animation, the video function can be a terrific solution.
Your video should have a resolution of at least 1250 x 312 pixels and last between 20 and 90 seconds. Choose a video with a resolution of 1250 x 463 pixels and a 2.7 aspect ratio for the best effects. You can choose up to 5 photographs for your cover slideshow, which is another way to show off more of your brand’s personality.
Alt Text
Make use of descriptions and alt text for your profile photo, cover photo, and shared photos in addition to your images. These are two excellent methods for incorporating keywords into your page that can help your photographs appear in Facebook photo search results. Furthermore, Alt text ensures that your page is viewable by everyone.
Click on either your profile photo or your cover photo to update your Alt text. Then, at the top right of your screen, click the three horizontal dots. Click “Change Alt Text” when the drop-down menu appears. To modify your description, click on either your profile photo or cover photo, then click the little square “Edit” icon in the top right corner of your screen.
Choosing your Beach Resort’s Vanity URL
Never accept the dynamic URL produced automatically when you sign up. You may easily personalize your address on Facebook and link it to your brand name. Make it one-of-a-kind and memorable.
You’ll improve your brand recognition if you match your Facebook vanity URL to the page’s title. Furthermore, personalization will greatly boost your page’s discoverability on Facebook and in search engines.
When your Facebook Page has a unique username (or a short, user-friendly URL), it is easier for users to find it in search. Keep your brand’s name in mind at all times.
If you’re optimizing a Facebook location page, be cautious about altering your custom username because once you’ve set a vanity URL, changing it will break all existing links to your page. You’ll have to go through every webpage, email, deliverable, piece of content, and so on that connects to your current username and update it to your new one, which will add a lot of extra work to your plate. “Sorry, this page isn’t available,” an error message will appear if you don’t search for and replace the old links. Facebook does not currently redirect from one URL to another.
Furthermore, a URL has a lot of SEO importance dependent on how long it has been around. As a result, the longer it has been alive, the more authority it has, therefore changing your username/URL frequently can have a negative impact on your SEO value.
Pay Attention to your Page Info
Description
The truth is that your visitors want to know all there is to know about your company: where it is located, what services it provides, what hours it is open, and so on. As a result, give them all the information they need.
The “About Us” section is a great opportunity to highlight the values and benefits that your products or services can provide to travelers. Similar to the Meta Explanation, you’ll need a succinct description [you get 155 characters] to appear correctly in the search engine snippet on both desktop and mobile.
Keywords
Keywords are vital since they will assist your page to appear in search results and, as a result, help you reach your target audience. Your categories should be the most relevant to your business, and you should also consider keywords while making your selections.
Even when it comes to social media, keyword optimization is crucial. Place your targeted keywords in the most significant and strategic areas on your page. Because they will be displayed on the front page and in search results, include them in the URL, page title, and “About Us” section.
Remember that the title tag corresponds to your page’s name, and the meta description tag refers to your brief description.
Contact Details
On the top page of Facebook, the current design prominently displays your business category, location, phone number, and hours of operation. As a result, double-check that your street address, city, state, zip code, and local phone number are correct. Including your address aids in indexing your brand for local search results and boosts page views.
Pages that provide precise contact information are simply given greater weight by search engines and Google Analytics.
Customize your Facebook Page Tabs
The order of your Page Tab’s chronology is determined by the order of the Page tabs.
The pre-built templates on Facebook are a wonderful place to start, but you may want to tweak them further. This is simple to accomplish in the settings area.
By adding custom tabs to your Page, you may have more control over what your visitors see and how they interact with it.
Enable Facebook Reviews/Recommendations/Ratings
Managing reviews and recommendations on your Facebook page is a terrific way to engage with users and learn how to improve your business based on customer feedback. Responding to comments or reviews demonstrates to users that you care about their experience with your brand and that you are open to collecting feedback to help improve your company. Your Google My Business page can pull reviews/ratings into Google Search Results.
A variety of factors, including user reviews and recommendations, decide the rating of the page. Only Pages that allow Recommendations will have a rating, and Pages that do not get enough Recommendations will not have one. When someone recommends a business, they have the option of sharing it with a specific audience. Only publicly published Recommendations are included in a Page’s total rating.
Because recommendations can be posted in users’ feeds, they help raise awareness of your company.
Finish with a Strong CTA to Optimize Your Facebook Page
Below the cover image, place the call-to-action button strategically. The bright blue button is the most important tool for getting people to take action on your page. This includes things like driving traffic to your website, sending direct messages, getting people to sign up for newsletters, and more.
Simply click the edit icon on your existing CTA in your Business Manager, and Facebook will advise you depending on your objectives.
Post to Your Facebook Page Consistently
Optimize your Facebook page by regularly sharing posts, responding to comments, and requesting consumer follow-ups and evaluations.
All of these activities are the pinnacle of getting your targeted leads to interact with you. Instant responses on a regular basis also make your customer feel as though they are conversing with you in person. As a result, it improves the level of trust between you and your followers.
Unless you update your Facebook page frequently and communicate with your audience, no SEO strategy will save it.
Facebook is always launching new valuable features that will help you manage your business more efficiently. Maintain an eye on any new features that emerge and integrate them as soon as they become available to keep your page well-optimized.