What is collaboration or collaborative marketing? Collaboration or collaborative marketing is an approach to marketing that involves two or more companies working together to create a joint product or service. Reaching target audiences is the key objective of any business, but it can be difficult when you are competing with other resorts for attention and […]
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Today’s guests are more conscious of their unique wants and needs. They insist that they are not regarded as mere visitors. They want businesses to recognize their presence and understand their unique requirements, as well as to be treated with respect. What Is A Niche Market? A niche market—or demography of potential customers who would
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Social media may appear to be easy, but it isn’t. It takes more planning, strategy development, and consistent posting to achieve great results. The advent of social media platforms such as Facebook, Twitter, Instagram, and others has made the market more competitive. And the hospitality sector is no exception. Here are some social media marketing
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Any resort or property that wants to succeed in the age where we are dependent on the internet must use digital marketing. Hotels must become more comfortable reaching out to audiences on these sites as they become more comfortable making purchases online and on their mobile devices. Consistency is Key Wherever you market your resort,
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Some brands recognize the power that a good hotel social media marketing strategy for has on their business. Others think that it is overrated with minimal returns and has a complicated steep learning curve. The truth of the matter is social media marketing is here to stay with the majority of the internet users using
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