Author name: beachresortmarketing

social media contest ideas

8 Social Media Contest Ideas That’s Guaranteed to Convert

Social Media Marketing /

Running social media contests is an excellent way to increase brand recognition, attract new consumers, and acquire quality leads. It’s a great strategy in increasing engagement, getting more leads, and tracking potential customers. However, with so many businesses employing this strategy to improve their business development, coming up with new ideas is difficult. We’ve compiled […]

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How to Run an Engaging Social Media Contest

Digital Marketing, Social Media Marketing /

Now comes the big question: Are social media contests an effective tool for brand marketing? Do the benefits of brand exposure and audience engagement outweigh the (sometimes substantial) financial expenses? Social media contests allow you to interact with your audience and grow it. Furthermore, people enjoy seeing brands give back to their loyal customers. Social

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4 Steps to Optimize your Resort’s Instagram Page

Search Engine Optimization, Social Media Marketing /

Instagram today has over 1 billion monthly active users, and more than 80% of Instagram accounts follow a company. Your Instagram bio serves as your business card, portfolio, and website main page all in one.And, with only a few seconds to make a good first impression, your Instagram bio is one of the most effective

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11 Beach Resort Marketing Campaigns that Succeed

Digital Marketing /

Your beach resort needs to run a successful marketing campaign. The hospitality industry is constantly evolving, one thing remains constant: resorts still need to market themselves effectively to attract guests and keep them coming back for more. So what exactly makes a successful resort marketing campaign? And how do you go about creating one that

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Promoting Benefits instead of Features to Increase Conversions

Digital Marketing /

A majority of people think that features and benefits are one and the same. Though they have many similarities, there is a difference between them. Features vs. Benefits One of the most common mistakes that people make when promoting their beach resort is they focus too much on features, rather than benefits. The reason for

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10 Tips: Collaboration Marketing to Boost Your Bookings

Digital Marketing, Social Media Marketing /

What is collaboration or collaborative marketing? Collaboration or collaborative marketing is an approach to marketing that involves two or more companies working together to create a joint product or service. Reaching target audiences is the key objective of any business, but it can be difficult when you are competing with other resorts for attention and

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